QCQ 2 – Bernstein/Dunlevie/Kleon Readings

QCQ 2 – Bernstein/Dunlevie/Kleon Readings


“No matter how great your blog content and blog writing is, if it’s not easy to read, people won’t enjoy it and won’t come back for more.” – pg 1


This quote stands out to me because it gave me some insight into how I should think about writing my own blog throughout this class. It is easy to write about something that I am passionate about and I know that others are deeply interested in it as well. What I know now is important is the format and the way in which I present the information and material to the audience. I can’t simply rely on my writing skills and my ability to convey information. That only works in professional writing or in a novel where I don’t have to rely on clickbait or getting people interested in a foreign concept. In a blog, it is vital that the format in which you present your information is eye-catching and stands out to the reader because it is so easy for someone to skip over your work and move to the next on the internet. The internet is a whole different animal when it comes to trying to stand out from the crowd and promote your work, getting someone to read or consume your content once let alone getting them to become a frequent user of your site and consumer of your content is incredibly hard. It takes a lot of hard work and attempts as well as an insane amount of luck for someone to come across your content. And by the time you do get someone to look at your work if your formatting isn’t good enough then they will never return to your work.


What are some strategies you can use to make a blog stand out?